Linchpin was established in 2006 with the vision of
redefining consumption of beauty, cosmetic and
household products in the Maldives. We believed that
quality baby, personal and home care products should
always be available at reasonable prices, and with this
in mind, our first outlet was opened in the heart of
Male’ city. We offered a limited product range
including basic baby and cosmetic products at the
beginning however just after three months, we started
a rapid expansion of the range to include thousands of